Google Ads (PPC) Services — Search, Display, YouTube, Performance Max

What you get

Six things we deliver every time.

Search Ads

Campaign structure, keyword strategy, negative-keyword discipline, RSA optimisation — the boring fundamentals that move ROAS.

Display + remarketing

Visual-rebrand campaigns, remarketing audiences, conversion-window targeting.

YouTube + Video

Pre-roll, in-stream, discovery, YouTube Shorts. Skippable + non-skippable strategies.

Performance Max

Set up + signal-quality tuning. PMax is great when fed signals, lethal when not.

Landing-page support

Landing-page builds + A/B testing included. Most agencies forget that the page matters more than the ad.

ROAS-focused reporting

Weekly reports tied to business outcomes: CPA, ROAS, pipeline contribution. Not just impressions + clicks.

Deep-dives

Read the buyer-stage guides.

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FAQs

Common questions, straight answers.

How much does Google Ads management cost?

Management fee: ₹30K–₹1L/month + ad spend. Larger accounts (₹5L+/month ad spend) sometimes negotiate 10–15% of spend instead of fixed fee. We typically engage operators with ₹50K–₹10L/month ad spend on the ₹50K–₹1L management-fee structure.

Should I run Google Ads vs Meta Ads?

Both, usually. Google captures high-intent demand (people searching for your category). Meta builds awareness + remarkets + targets lookalike audiences. For most growth-stage operators, the right answer is 60–40 or 50–50 split, not 100% in one.

How long until I see results?

First leads typically within 2–4 weeks of launch. Optimised performance by month 2–3. Account-level ROAS optimisation continues into month 4–6 as data accumulates. Performance Max specifically needs ~30 days of conversion data to optimise.

What's your approach to landing pages?

Standard scope: landing-page builds + A/B testing included in retainer. Most agencies handle this separately or skip it — which is why their accounts plateau at meh ROAS. The page matters more than the ad.

Do you handle Performance Max?

Yes — set up + asset feed + signal quality tuning. PMax is brilliant when fed first-party data + creative assets + conversion signals. It's lethal when launched with default settings. We launch PMax for accounts that have 30 days of conversion data baseline.

Can you do shopping ads for D2C e-commerce?

Yes — Google Shopping + Performance Max for shopping setup, feed management (via Merchant Center), product-level bidding optimisation. Standard part of D2C engagements.

Beyond this service