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Meta + Google + programmatic ROAS-tracked campaigns for client accounts

Performance Marketing Manager (2–4 Years Experience)

Full-Time Mumbai (Andheri HQ, on-site) 2–4 years 01 open position
Open positions
01
Experience
2–4 years
Type
Full-Time
Work mode
Mumbai (Andheri HQ, on-site)
About the role

Own paid marketing + ROAS for 5–8 client accounts — Meta + Google + programmatic + attribution

You will own end-to-end paid marketing + ROAS for 5–8 India + GCC + international client accounts across D2C + B2B + real estate + fintech + hospitality categories. Build + launch + optimise Meta + Google + YouTube + Snapchat + TikTok + LinkedIn + programmatic campaigns, own budget allocation + bid strategy + creative refresh + audience iteration + conversion tracking + attribution. Run weekly ROAS reviews with clients, coordinate with the brand + social + creative pods on campaign inputs + creative production, and be the numbers person clients trust on every ₹10L–₹3 Cr monthly ad-spend decision. You will work on real client budgets from day one — ITD manages Rs 8Cr+ in ad spend across 100+ D2C brands, and you will directly own a meaningful slice of it.

Responsibilities

What you will do day-to-day

  • Own end-to-end paid marketing + ROAS for 5–8 client accounts across Meta + Google + YouTube + Snapchat + TikTok + LinkedIn
  • Build + launch + optimise campaigns — account structure, ad sets, creative rotation, bid strategy, budget pacing
  • Own conversion tracking + attribution — Meta Pixel + Conversion API + iOS 14+ ATT + GA4 + server-side + first-party data
  • Coordinate with brand + social + creative pods on campaign creative, offer strategy, landing page, funnel design
  • Run weekly ROAS reviews with clients — performance dashboard, insights, optimisation plan, budget reallocation
  • Manage ₹10L–₹3 Cr monthly ad spend across client accounts with weekly + monthly reporting cadence
  • Own creative refresh + audience iteration cycles — 4–10 new creatives per account per month across pods
  • Build + maintain performance playbooks across D2C + B2B + real estate + fintech + hospitality categories
  • Coordinate with WhatsApp + email + retention pods on full-funnel attribution + LTV / CAC optimisation
  • Monitor competitor + category benchmarks — SEMrush + SpyFu + Meta Ad Library + AdSpy insights
  • Pitch new performance strategies + budget reallocation proactively to clients — not just reactive execution
What we’re looking for

Skills, experience and mindset

  • 2–4 years of experience managing paid marketing accounts at manager level — agency preferred, in-house acceptable
  • Proven ROAS track record — bring case studies showing you scaled ad spend + delivered targeted ROAS on real client accounts
  • Meta Ads advanced — Advantage+ Shopping, DPA, Conversion API, iOS 14+ ATT navigation, creative testing frameworks
  • Google Ads advanced — Search + Shopping + Performance Max + Demand Gen + YouTube + Smart Bidding + Google Analytics 4
  • Landing page + CRO literacy — can brief a designer / developer on funnel optimisation + A/B test setup + conversion tracking
  • Attribution + measurement fluency — multi-touch attribution, iOS 14+ ATT loss modelling, MMM basics, incrementality testing
  • Category depth across D2C + B2B + real estate + fintech + hospitality (or deep in a few, curious across others)
  • Client-facing communication — comfortable running weekly ROAS reviews, monthly QBRs, budget escalations with founder + CMO
  • Budget management — comfortable owning ₹10L–₹3 Cr monthly ad spend across parallel accounts
  • Regional + language creative awareness — you understand how creative + audience + copy shift across India / GCC / international markets
  • Analytics + data fluency — can build a performance dashboard, extract insights, defend numbers in a founder review
  • Nice to have: TikTok Ads / Snapchat Ads / LinkedIn Ads experience, programmatic (DV360 / TTD) exposure, Google + Meta certification
Perks & benefits

What we offer

  • Manage real ad budgets for India + GCC + international clients from day one — not a shadowing role
  • Direct access to founder + senior media buyers with 12+ years’ experience for coaching + escalation
  • All ad tools + analytics + attribution platforms (Meta / Google / SEMrush / SpyFu / Triple Whale / Northbeam) paid for by the company
  • Path to Head-of-Performance / Practice Lead within 24 months for the right person
  • Flexible hours, Slack-first work culture, Andheri HQ environment
  • Annual learning + training budget (courses, certifications, conferences)
  • Health insurance + paid leave
  • Performance-linked bonus + salary reviews every 12 months
  • Friday team lunches + quarterly team off-sites

Ready to apply?

Takes 2 minutes. We review every CV personally and reply within 5 business days — no ghosting.

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