Social strategy lead + team management + performance coordination

Senior Social Media Manager / Team Lead (3–5 Years Experience)

Full-Time Mumbai (Andheri HQ, on-site) 3–5 years 01 open position
Open positions
01
Experience
3–5 years
Type
Full-Time
Work mode
Mumbai (Andheri HQ, on-site)
About the role

Lead a pod of Social Media Managers + own strategy across 8–12 client accounts + coordinate with performance team

You will lead a pod of 2–3 Social Media Managers + 1–2 Associates + own social strategy across 8–12 India + GCC + international client accounts. Set social direction, review calendars + creatives + campaigns before they ship, run monthly client QBRs, coordinate with the performance marketing pod on paid social + creator amplification + attribution, and be the escalation point for high-visibility client accounts. You will also drive innovation on new social formats (Reels + Shorts + Snapchat + TikTok + Threads + emerging platforms), lead pitches on new social accounts, and hire + grow the social team. This is a leadership seat — direct reports + client escalations + creative + strategy ownership at team-lead level.

Responsibilities

What you will do day-to-day

  • Lead a pod of 2–3 Social Media Managers + 1–2 Associates — weekly 1:1s, quarterly reviews, career development, hiring
  • Own social strategy across 8–12 client accounts — set direction, review calendars + campaigns + creatives before they ship
  • Run monthly client QBRs + quarterly brand reviews for the top 4–6 strategic accounts personally
  • Coordinate with the performance marketing pod — paid social + creator amplification + Spark / Whitelist Ads + attribution
  • Drive innovation on new social formats — Reels + Shorts + Snapchat + TikTok + Threads + Live Shopping + emerging platforms
  • Own creator + influencer partnership programs across accounts — brief, negotiate, review, amplify UGC into paid
  • Set creative direction + brand-voice standards across the pod — hold quality bar, coach on strategy + copy + creative
  • Lead pitches on new social media + brand accounts — audit, strategy deck, presentation, negotiation
  • Build + maintain playbooks + SOPs for the social team — onboarding, calendar templates, reporting cadence, escalation protocols
  • Be the escalation point for high-visibility client accounts + crisis management + reputation issues
  • Report monthly to leadership on team performance, client health, revenue per account, retention risks
What we’re looking for

Skills, experience and mindset

  • 3–5 years of experience managing social media accounts at senior / lead level — agency preferred, in-house acceptable
  • 1–3 years of managing direct reports — you have led at least 2 social media managers or associates before
  • Multi-account strategic experience — you have owned strategy for 6+ client accounts in parallel across categories
  • Full-stack social platform expertise — Instagram + LinkedIn + YouTube + Facebook + TikTok + Snapchat + emerging
  • Paid social + creator marketing — you understand how organic + paid + creator amplification work together (Spark / Whitelist Ads, boosting, budget planning)
  • Client leadership — comfortable running founder + CMO-level QBRs, brand reviews, crisis calls, strategic pitches
  • Team management + hiring — comfortable interviewing + hiring + coaching + performance reviewing junior team
  • Creative + brand direction taste — you can brief a video editor, review a Reel, iterate a caption with confidence
  • Analytics + reporting fluency — you can build a monthly QBR deck without a template + defend numbers to a founder
  • Category depth across D2C + luxury + hospitality + F&B + jewellery + beauty + fashion (or deep in a few, curious across others)
  • Cultural + regional fluency — Indian festivals + GCC Ramadan / Eid / DSF + international brand references
  • Nice to have: Meta Business Suite advanced, LinkedIn Sales Navigator, influencer marketplace experience, agency pitch + new-business experience
Perks & benefits

What we offer

  • Lead a team + own strategy for real India + GCC + international brands — visible leadership seat
  • Direct access to founder + senior practice leads for coaching + strategic escalation
  • Path to Head-of-Social / Practice-Lead within 18–24 months for the right person
  • All scheduling + listening + creator + amplification tools (Buffer, Hootsuite, Planable, Sprout, Aspire) paid for by the company
  • Flexible hours, Slack-first work culture, Andheri HQ environment
  • Annual learning + training budget (courses, books, conferences, leadership programmes)
  • Health insurance + paid leave + performance-linked bonus + salary reviews every 12 months
  • Friday team lunches + quarterly team off-sites

Ready to apply?

Takes 2 minutes. We review every CV personally and reply within 5 business days — no ghosting.

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