Doctor-backed trust funnel for a supplements brand across D2C + marketplaces
Client name under NDA · Numbers are realA D2C nutraceutical brand (immunity, gut health, sleep, hair). FSSAI-licensed, selling on D2C + Nykaa + Amazon + Flipkart. Starting revenue Rs 12L/month. Founder had deep nutrition expertise but it was not visible in the funnel.
No fluff. Each move came with its own KPI + attribution trail.
2 named MBBS + BAMS partners. Weekly reel + blog + Instagram carousels. Trust was the #1 lever.
Certificate of Analysis + heavy-metal testing results on PDP. Addresses the biggest objection in the category.
Every subscription includes a free 15-min Calendly consult. Pulls attach rate from 8% to 42%.
3x posts/week authored by founder. Educates on nutraceutical science. Drives 12% of inbound.
Nykaa + Amazon + Flipkart ad spend sync. No cannibalisation. Each channel targets different buyer stage.
7-day dosage nudge + 21-day refill + progress check-in. Compliance-safe copy (no outcome claims).
80+ pre-approved creative variants. Zero Meta disapprovals from month 6 onward.
Measured against baseline, verified in CRM + attribution infrastructure.
Most of our D2C clients prefer confidentiality — especially while they are still scaling. On a 30-minute discovery call we can share the brand name, named references, and additional metrics under NDA.
30 minutes. Your attribution, ROAS, repeat rate, retention funnel — we will tell you what we would do first.
Book a 30-min Call