How much does Meta Ads management cost in India in 2026?
Single-channel Meta retainer: ₹50K–₹2L/month. Growth-stage full-funnel: ₹1.5L–₹3L/month. Ad spend additional. Most D2C brands at >₹5L/month ad spend hire an agency.
What ROAS should I expect from Meta Ads?
Category-dependent.
Jewellery / electronics / home: 3×–5× on Meta.
F&B / skincare / FMCG: 3×–5×.
Fashion (returns + ad fatigue): 2×–3.5×.
Beauty (creator-led): 2.5×–4×. See
Meta vs Google deep-dive.
Has Meta ROAS actually dropped after iOS 14.5+?
Attribution dropped, not actual conversions. Server-side Conversion API (CAPI) + Enhanced Conversions + Stape recovers 75–90% of pre-ATT attribution. Apparent ROAS drop without server-side is misleading.
Do you build creative + only handle media buying?
Both. In-house creative team ships 10–20 net-new creatives weekly (static + video + UGC + carousel). Media buying is half the game; creative velocity is the other.
How do you handle creative fatigue (7–14 day half-life)?
Weekly creative refresh: harvest UGC from creators, test 10–20 net-new creatives per week, kill underperformers within 7 days. ASC / Advantage+ campaign structure optimises for creative diversity.
Do you set up Conversion API (CAPI) + Pixel + Enhanced Conversions?
Yes — Meta Pixel + CAPI + Enhanced Conversions + Aggregated Event Measurement + Conversions API Gateway via Stape (server-side hosting). Full attribution recovery + iOS-proof tracking.
Will my creative get duplicated to competitors via your team?
No. Your creative + brand voice + strategy + customer data are confidential. Standard NDAs apply. We don’t run direct competitors in the same category.
What's your campaign structure?
Modern: ASC (Advantage+ Shopping Campaigns) for D2C + lookalikes, Conversions campaign for cold prospecting, Retargeting via Conversion campaign on warm audiences, Brand-awareness for top-funnel content amplification. Plus Lead Gen for B2B.
Do you run Instagram Ads + Reels Ads + Stories Ads?
Yes — placements optimised across Feed / Stories / Reels / Explore / Marketplace. Reels Ads particularly strong for D2C beauty / fashion / lifestyle. Format-specific creative production.
Will I own the Meta ad account + pixel?
Yes — account stays in your Meta Business Manager. We have advertiser-level access. You can revoke + take account anywhere on day 1.
Do you handle WhatsApp Click-to-Chat ads (CTWA)?
Yes — CTWA (Click-to-WhatsApp Ads) for lead-gen + conversational selling. Integrates with WATI / Interakt / Gallabox for automated qualification + handoff to human agent.
How quickly will I see results?
First conversions: 3–7 days. Optimised CPA + ROAS: 2–4 weeks. Mature unit economics: month 2–3. Creative library + lookalike maturity: month 4+.