How much does WhatsApp marketing cost in India in 2026?
Two components: Platform fee (WATI / Interakt / Gallabox — ₹1.5K–₹11K/month) + Meta conversation fee (~₹0.65–₹1.10 per business-initiated marketing message). Agency setup + management: ₹40K–₹1.5L/month additional.
Which platform should I use — WATI, Interakt, or Gallabox?
Interakt for Shopify D2C (deepest Shopify integration).
WATI for multi-channel + non-Shopify + complex automation.
Gallabox for cost-conscious SME D2C below ₹5Cr ARR. See our
WhatsApp platforms comparison.
What flows should I build first?
Day-1 essentials: (1) Welcome / onboarding, (2) Abandoned cart, (3) Post-purchase / order confirmation, (4) Re-order reminders. Day-30 additions: (5) Restock alerts, (6) Win-back, (7) Refer-a-friend, (8) Birthday + anniversary.
Do you build WhatsApp Business catalogues + commerce?
Yes — WhatsApp Catalogue setup, product carousel messages, in-chat checkout (where Meta enables it), CTA buttons (Buy / Cart / Order). Particularly strong for F&B + small-SKU D2C brands.
How do I get my Meta WhatsApp Business number verified (green tick)?
Apply via WATI / Interakt / Gallabox. Requirements: Meta-verified business, brand mentions in 2+ media outlets, active social presence, real address + phone + website. Green tick approval typically 3–8 weeks. We help with the application + verification process.
What's the conversation pricing model (per Meta)?
User-initiated (24h customer-care window): cheaper, ~₹0.30–₹0.80 per conversation. Business-initiated marketing: higher, ~₹0.65–₹1.10. Conversation = 24h window of unlimited messages. Rates change quarterly — we help manage.
Can you integrate WhatsApp with my CRM / ERP / Shopify?
Yes — native Shopify (Interakt), WooCommerce + Razorpay integrations, HubSpot / Zoho / Salesforce CRM, custom API via webhook for ERP / legacy systems.
Do you handle WhatsApp broadcasts + campaigns?
Yes — segmented broadcasts (by tags + behaviour + last purchase), template message creation + Meta approval, A/B testing, deliverability optimisation, click + conversion tracking.
How do you handle opt-in + DPDP compliance?
Compliant opt-in flows (checkbox + double opt-in for marketing), unsubscribe handling, data retention rules, audit trail. Critical for India DPDP Act + EU GDPR compliance.
What about WhatsApp customer support / live chat?
Yes — multi-agent inbox (WATI / Interakt / Gallabox), agent assignment rules, SLA tracking, escalation paths, chatbot + human handoff, full conversation history.
Can you set up WhatsApp Click-to-Chat ads from Meta?
Yes — CTWA (Click-to-WhatsApp Ads) from Meta. Cold prospects click ad → open WhatsApp → chat with automated qualifier or human agent. Strong for B2B lead-gen + high-touch D2C verticals (jewellery, real estate, healthcare).
How much revenue should I expect from WhatsApp marketing?
Mature D2C brands: 25–40% of revenue via WhatsApp (abandoned cart recovery + post-purchase + re-order + retention). For subscription / refill brands: even higher (45–60%). Lower for low-AOV / low-frequency categories.