ITD GrowthLabs Jewelry Brand Pricing Tiers (2026) | ITD GrowthLabs
This article is written from live jewelry vertical work. ITD GrowthLabs is a specialist digital marketing agency for jewelry brands with a delivered Fabelia jewelry D2C case study, 8+ published jewelry playbooks including Gold vs Diamond D2C Strategy, Jewelry D2C Digital Transformation India + Dubai, Best D2C Jewellery Brands UAE + GCC, and city-specific jewelry marketing pages across Dubai, Abu Dhabi, Jeddah, Doha, Dammam, and Al Khobar. Every framework below is grounded in live category work — not generic D2C theory.
ITD GrowthLabs jewelry engagement pricing follows a 3-tier model matched to brand revenue + sub-vertical + geography scope. Transparent tier structure with defined deliverables + team + KPIs + reporting cadence per tier + ad spend on top (transparent pass-through, no markup).
This piece walks through what each tier includes, who it fits, and how to choose the right tier.
Starter Growth tier — Rs 75,000 / month retainer
Right for: Founder-led jewelry brands (Rs 25L-2 Cr revenue). Boutique fashion + silver + emerging fine + men's. India-only or single-market.
What is included:
- Shopify + WooCommerce foundation optimisation + schema deployment
- Google Business Profile optimisation (1 hub)
- 1 paid channel (Google Search OR Meta) managed
- 12 Instagram posts + 8 Reels / month + community management
- Basic WhatsApp Cloud API setup + booking + tracking flow
- Basic SEO foundation + BIS + HUID compliance display
- Monthly review call + monthly report
- Slack channel for real-time communication
Team: 2-3 person pod (strategist + performance marketer + content coordinator) + shared senior review.
Ad spend guidance: Rs 60K-Rs 2 lakh / month typical.
KPIs tracked: Website traffic, Meta / Google impressions + clicks + conversions, WhatsApp funnel entries, Instagram engagement, monthly revenue attribution.
Growth tier — Rs 2,00,000 / month retainer
Right for: Mid-market jewelry D2C (Rs 2-25 Cr revenue). Fine + fashion + bridal + lab-grown + international-facing brands.
What is included:
- Everything in Starter, plus:
- Google Search + Shopping + PMax + Meta Ads + Instagram + Pinterest paid campaigns
- Influencer sourcing + management (5-10 collabs / month)
- 24 pieces / month content (video + static + Reels + Stories)
- WhatsApp Cloud API funnel + video consultation booking + broadcast
- 6 blog articles + 1 case study / month for SEO compounding
- Weekly Slack + email reporting + monthly QBR
- Landing pages + CRO A/B tests unlimited
- LinkedIn light-touch (if bridal + enterprise-adjacent)
Team: 3-4 person dedicated pod (strategist + performance marketer + creator + content editor + community + WhatsApp specialist) + senior founder-strategist involvement on strategy + monthly QBR.
Ad spend guidance: Rs 2-10 lakh / month typical.
KPIs tracked: All Starter metrics + LTV / CAC / payback / cohort + attribution across channels + wishlist + retention + WhatsApp NRR lift.
Enterprise (India + GCC + International) tier — Rs 5,00,000+ / month retainer
Right for: Multi-region + luxury jewelry (Rs 25 Cr+ revenue). Fine + bridal + luxury + international-diaspora + celebrity-partnership brands.
What is included:
- Everything in Growth, plus:
- India + GCC (UAE + Saudi + Qatar + Kuwait + Oman + Bahrain) + international (US + UK + Canada + Australia + Singapore) simultaneous coverage
- Arabic + Hindi + English creative production (native-speaker writers + editors + video captioners)
- Snapchat + TikTok (GCC) + LinkedIn ABM (enterprise + luxury) + programmatic display
- In-house video pod for brand hero + product + Live Shopping production
- Celebrity + luxury influencer partnerships + wedding-blogger network across regions
- PR + industry-publication placements (Vogue India + Vogue Arabia + Femina + Grazia + trade publications)
- Dedicated 5-10 person pod + Founder-strategist involvement on quarterly QBR
- Board-ready quarterly reports + investor-grade LTV / CAC / cohort attribution
Team: 5-10 person dedicated pod including senior strategist + performance marketing pod (multi-channel + multi-region) + creator + content editor + WhatsApp + video pod + community + PR + influencer specialist.
Ad spend guidance: Rs 8-30 lakh+ / month typical.
KPIs tracked: Everything in Growth + brand-search lift + share-of-voice + PR + editorial pipeline + celebrity engagement metrics + region-specific revenue attribution.
Ad spend billing — transparent pass-through, always
Ad spend is separate from retainer + billed as transparent pass-through:
- Option A: Client pays Google + Meta + LinkedIn + Snapchat + Pinterest + Snapchat + Shopify Ads directly via own credit card. Agency has ad-account access for management + reporting.
- Option B: Agency pays platforms via own credit card + bills client exactly what was spent + monthly attribution report. No markup ever.
Bundled + markup-inclusive quotes (common in the industry) hide 15-30% ad-spend markup. We do NOT do this. Ad spend transparent pass-through is contract-critical + non-negotiable.
How to choose the right tier
Decision matrix:
- Rs 25L-2 Cr / month revenue + single-market + limited catalogue: Starter (Rs 75K/mo).
- Rs 2-25 Cr / month revenue + multi-channel + mid-catalogue: Growth (Rs 2L/mo).
- Rs 25 Cr+ / month revenue + multi-region + enterprise + luxury: Enterprise (Rs 5L+/mo).
- VC-backed startup at Rs 5+ Cr / month revenue: Growth or Enterprise depending on scale + geography.
- Pre-launch or first 6 months: Starter tier + upgrade to Growth once revenue proven + ad spend ramping.
Tier upgrades are seamless (mid-quarter or annually) as brand scales. Downgrade path also supported if scaling stalls.
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Contact Us Today Book Free 30-min CallFrequently Asked Questions
How much does ITD GrowthLabs charge for jewelry brand marketing?
3-tier: Starter Rs 75,000 / month (Rs 25L-2 Cr revenue), Growth Rs 2,00,000 / month (Rs 2-25 Cr), Enterprise Rs 5,00,000+ / month (Rs 25 Cr+). Ad spend on top of retainer + transparent pass-through billing (no markup).
What is included in ITD's Starter tier for jewelry brands?
Shopify optimisation + Google Business Profile + 1 paid channel + 12 Instagram posts + 8 Reels / month + basic WhatsApp Cloud API + SEO + BIS/HUID display + monthly review. 2-3 person pod + shared senior review. Ad spend Rs 60K-2L / month typical.
What is included in ITD's Growth tier for jewelry brands?
Everything in Starter, plus: full Google + Meta + Instagram + Pinterest paid campaigns + influencer management (5-10 collabs/month) + 24 content pieces / month + WhatsApp + video consultation + 6 blogs + 1 case study / month + weekly reporting + monthly QBR + landing pages + CRO. 3-4 person dedicated pod + senior founder-strategist. Ad spend Rs 2-10L/month.
What is included in ITD's Enterprise tier for jewelry brands?
Everything in Growth, plus: India + GCC + international simultaneous coverage + Arabic + Hindi + English creative + Snapchat + TikTok (GCC) + LinkedIn ABM + in-house video pod + celebrity + luxury influencer + PR + industry-publication placements + board-ready quarterly reports. 5-10 person dedicated pod. Ad spend Rs 8-30L+/month.
Is ad spend included in the retainer or separate?
Separate + transparent pass-through billing. Client pays platforms directly via own credit card (with agency management access), OR agency pays + bills exactly what was spent with monthly attribution report. No markup ever. Bundled + markup-inclusive quotes common in industry but we don't do this.
Can we upgrade or downgrade tiers?
Yes seamless mid-quarter or annually as brand scales. Upgrade: brand hits Rs 2 Cr / month revenue + wants full multi-channel Growth tier. Downgrade path also supported if scaling stalls. Contract terms accommodate tier flexibility.
What is the minimum contract commitment?
6-month master service agreement with month-to-month cancellation after month 3 if agreed milestones missed. Standard notice period 30 days. Encourages fit assessment + accountability without indefinite lock-in.
How does ITD's pricing compare to other jewelry marketing agencies?
See our ITD vs top jewelry agencies comparison for feature + tier + pricing landscape. Our positioning: category-broad D2C agency with proven jewelry vertical track record (Fabelia + 8+ playbooks + GCC city pages) at competitive tier pricing + transparent ad-spend billing.