Instagram + Meta Ads + influencer + SEO + Nykaa + Amazon — a full growth engine built for D2C beauty brands. Skincare, cosmetics, haircare, wellness. Senior-led, ₹8Cr+ ad spend managed, 100+ D2C brands served.
ITD GrowthLabs is a senior-led digital marketing studio built for D2C beauty brands. We work with skincare, cosmetics, haircare, and wellness brands — managing ₹8Cr+ in annual ad spend across 100+ D2C brands.
Full-stack under one senior owner: Meta + Instagram, Google Ads, SEO, influencer partnerships, marketplace management (Nykaa, Amazon, Nykaa Fashion), Shopify optimisation, and creative production. No vendor juggling. Weekly reviews.
Best fit: beauty D2C brands doing ₹5–100 crore ARR (our sweet spot) or early-stage brands at ₹1–5 crore ARR ready to invest in a serious growth engine. Retainers ₹40K/mo (single channel) up to ₹6L/mo (full-stack).
Beauty is a fast-moving category where creative-hungry algorithms, marketplace dynamics, and community/creator relationships all matter simultaneously. We handle all three natively.
Category-native creative: before/after, texture demos, application tutorials, ingredient stories, before/after testimonials. Not generic beauty content.
Beauty creators drive purchase intent better than any paid channel. We run product seeding + paid whitelisting + long-term ambassadors across 200+ beauty creators.
Product listing SEO, review generation, promotional flighting, PPC on Nykaa + Amazon Ads. Balancing D2C margin with marketplace scale.
40–80 pieces of creative per month per brand. Reels, statics, YouTube shorts, styled photography. In-house team + partner network.
The practice lead who wins your account is the same person managing it every week. Direct Slack access. No account executive telephone game.
Beauty economics live in repeat purchase. Klaviyo/WhatsApp flows, subscription models, VIP tiers, festival campaigns — not just top-of-funnel.
Nine work streams. One senior owner. Weekly reviews. This is what “full-stack” actually looks like — not five vendors you have to coordinate.
Content calendar, Reels production, community management, festival campaigns.
Broad + retargeting funnels. Weekly creative testing. Audience layering. Bid optimisation.
Product feed optimisation, category page landing pages, PMax campaigns, YouTube ads.
Category page SEO, long-tail buyer queries, technical audit, 8–12 blog posts / month.
Micro-influencer partnerships, product seeding, paid whitelisting, long-term ambassadors.
Listing SEO, review generation, PPC on Nykaa + Amazon, promotional flighting.
Welcome flow, cart abandonment, festival campaigns, VIP segment, replenishment nudges.
40–80 pieces of creative per month across static, Reels, YouTube shorts, photography.
ROAS, CAC, AOV, repeat rate, marketplace vs D2C mix. Sent every Friday by the senior owner.
The right agency nails all six. The wrong one nails two and hides the rest with vanity dashboards. Use this on your next pitches.
| Criterion | What to look for |
|---|---|
| Category-specific playbook | Do they know the difference between skincare-buyer psychology and cosmetics-buyer psychology? Can they walk you through a specific beauty brand they’ve grown? |
| Creative production capacity | Beauty is creative-hungry. Below 30 pieces/month = too slow for Meta’s algorithm. 60+/month = beauty-ready. |
| Influencer network + attribution | Do they have creator relationships already? How do they track promo-code + UTM attribution? Vague answers = they’re winging it. |
| Marketplace expertise | Can they run your Nykaa + Amazon PPC alongside D2C? If they only do D2C, you’ll miss 40–60% of your addressable market. |
| Retention channel skill | Ask about Klaviyo/WhatsApp flows, subscription models, VIP tiers. Beauty margin lives in repeat purchase, not first-touch acquisition. |
| Senior time on account | Who reviews the creative? Who runs the weekly call? If the answer is “account executive”, walk. You want the practice lead in your Slack daily. |
Real questions from discovery calls. Real numbers. No hedged “it depends” answers.
We’ll audit your current growth engine, share what’s working for similar brands, and if we’re a fit — scope a lean 3-month engagement to prove ROAS. No pitch deck. No sales script.