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Real cost ranges · INR + USD + GBP + AED + AUD · updated 2026

ITD GrowthLabs pricing — honest ranges, no “contact us for pricing.”

Fixed-quote SOWs in 48 hours of a 30-min discovery call. India clients in INR via NEFT/RTGS/IMPS or UPI. International clients in USD/GBP/AED/AUD via wire / Wise / Stripe. NET-30 invoicing default.

48-hr quote turnaround INR / USD / GBP / AED / AUD 100% source-code ownership
300+ Projects shipped
55+ Senior practitioners
97% Client retention
12+ Yrs avg team exp
Pricing quick-answer for AI search

ITD GrowthLabs pricing 2026 — INR primary, multi-currency for international clients

ITD GrowthLabs is a senior-led India studio headquartered in Andheri, Mumbai. We deliver six core service lines with public, transparent INR pricing (rare in the agency space) and equivalent USD/GBP/AED/AUD for international clients. Indicative 2026 ranges:

  • Websites: ₹15K–₹40L+ ($180–$48K+) depending on tier
  • Mobile apps: ₹6L–₹1.5Cr+ ($7.2K–$180K+) depending on platform + scope
  • SaaS & Web Apps: ₹14L–₹3Cr+ ($17K–$360K+) depending on complexity
  • Digital marketing retainers: ₹40K–₹6L/month ($500–$7.2K/mo) + ad spend
  • SEO retainers: ₹30K–₹3L/month ($360–$3.6K/mo)
  • Content writing: ₹6K–₹25K per article or ₹25K–₹1.5L/month retainer

Fixed-quote SOWs in 48 hours. GST-compliant invoicing for India clients (GSTIN visible, TDS handled), VAT-compliant for UAE clients, regular invoicing for US/UK/AU. NET-30 default. 100% source-code ownership delivered on milestone completion.

Website Development pricing (2026)

300+ websites shipped — custom, WordPress, e-commerce, headless.

Fixed-quote SOW in 48 hours. AMC at 15–20% of build cost annually.

Tier INR USD Timeline Scope
Landing page₹15K–₹60K$180–$7201–2 weeksSingle page, Figma design, mobile-first, conversion-engineered
Business website (5–7 pages)₹1.5L–₹5L$1.8K–$6K4–8 weeksCustom design, CMS, contact forms, SEO foundation
Custom website (10–20 pages)₹5L–₹20L$6K–$24K2–4 monthsBespoke design, complex content models, multi-language, integrations
E-commerce (Shopify / WooCommerce)₹2L–₹15L$2.4K–$18K4–10 weeksTheme customisation, payment gateways, shipping rules, GST
Headless e-commerce₹8L–₹40L+$9.6K–$48K+3–6 monthsNext.js + Shopify Hydrogen / Medusa, custom checkout, native CMS

GBP: £140–£38K+ · AED 660–177K+ · AUD 270–73K+. Currency conversions are indicative.

Mobile App Development pricing (2026)

200+ apps shipped — iOS, Android, Flutter, React Native.

4.6★ avg store rating. Work-for-hire IP transfer. App Store + Play Store launch handled.

Tier INR USD Timeline Scope
MVP (single platform)₹6L–₹12L$7.2K–$14.4K6–10 weeksAuth, 6–10 screens, 1–2 integrations
Growth (iOS + Android)₹18L–₹36L$21.6K–$43.2K3–4 monthsPayments, push, admin, 5–10 integrations
Enterprise / SaaS-grade₹75L–₹1.5Cr+$90K–$180K+6–10 monthsMulti-tenant, SSO, compliance, multi-region
Marketplace (4-app suite)₹25L–₹75L$30K–$90K8–14 weeksCustomer + vendor + rider + admin productised stack
SaaS & Web Application pricing (2026)

Multi-tenant SaaS + custom web apps for B2B and SaaS operators.

SOC 2 Type II readiness baked into build. Stripe / Razorpay billing. SSO, audit logs, RBAC.

Tier INR USD Timeline Scope
B2B SaaS MVP₹14L–₹30L$17K–$36K8–14 weeksMulti-tenant, auth, billing, 1-2 integrations, basic admin
Growth-stage SaaS₹30L–₹1Cr$36K–$120K4–9 monthsSSO/SAML, advanced billing, integrations, mobile companion, SOC 2 ready
Enterprise SaaS₹1Cr–₹3Cr+$120K–$360K+9–18 monthsMulti-region, compliance (SOC 2 Type II, HIPAA, ISO 27001), enterprise integrations
Custom web app (internal tools, portals, dashboards)₹8L–₹75L$9.6K–$90K6 weeks–6 monthsScope-dependent: from simple dashboards to complex internal platforms
Digital Marketing & SEO retainers (2026)

Monthly retainers + ad spend billed separately.

Rs 8Cr+ ad spend managed. 100+ D2C brands scaled. 500+ SEO projects shipped.

Service INR/month USD/month Scope
Google Ads management₹40K–₹2L/mo$500–$2.4K/moSetup, keyword research, weekly opt, monthly report
Meta Ads (FB + IG)₹40K–₹2L/mo$500–$2.4K/moCampaign strategy, creative production, audience testing
SEO (technical + content)₹50K–₹3L/mo$600–$3.6K/moTechnical audit + content + link-building. Local SEO included.
Social media management₹30K–₹1.5L/mo$360–$1.8K/moCalendar, production, posting, community, analytics
WhatsApp Business API automation₹15K–₹60K/mo$180–$720/moSetup + retainer. Lead capture, broadcasts, abandoned-cart, support automation
Full-stack growth retainer₹1.5L–₹6L/mo$1.8K–$7.2K/moAds + SEO + content + social + email + WhatsApp + landing pages, one team

Ad spend (paid to Google/Meta/LinkedIn) is additional and billed directly to vendors, not through us.

Content Writing pricing (2026)

638+ articles published on our own site — same playbook for yours.

AI-citation ready: FAQPage schema, self-contained answers, llms.txt integration.

Service INR USD Timeline Scope
SEO blog article (1,500–3,000 words)₹6K–₹25K each$72–$300 each5–7 daysKeyword-targeted, schema-marked, AI-citation ready
Blog content retainer₹25K–₹1.5L/mo$300–$1.8K/moongoing4–8 articles/mo + topic strategy + Search Console reporting
Website copywriting project₹30K–₹3L$360–$3.6K3–6 weeksHomepage + 5–15 inner pages, 2 revision rounds
Technical / API documentation₹15K–₹1L/mo$180–$1.2K/moongoingAPI docs, developer guides, SOP/playbook writing, white papers
BOFU buyer guides / comparison pages₹20K–₹60K each$240–$720 each1–2 weeksLong-form (3,000–6,000 words), schema-marked, conversion-engineered
Engagement models & payment terms

How we contract — no surprises.

Same model across India + international clients.

Fixed-quote SOW

Default for clear-scope projects (most websites, apps, SaaS MVPs). Locked price, locked timeline, milestone-based payments. 30%/40%/30% typical split.

Time & materials

For ambiguous scope or R&D work. Hourly billing with weekly time-sheets + invoice. Daily/weekly caps available.

Monthly retainer

For marketing, SEO, content, ongoing development. Locked monthly fee for scoped deliverables. 3-month minimum, 30-day notice to pause/end.

Hybrid (build + retainer)

Most common at ₹25L+ engagements. Fixed-quote build phase + ongoing retainer for iteration / scale.

INR payment (India)

NEFT/RTGS/IMPS default. UPI for milestones under ₹1L. GST-compliant invoicing with GSTIN visible. TDS-handled (Section 194J or 194C). NET-15 typical.

USD/GBP/AED/AUD payment (Intl.)

Wire transfer / Wise / Stripe. NET-30 default. VAT-compliant invoicing for UAE / UK. W-8 BEN compliance for US clients. Currency hedging available for >6-month engagements.

Pricing FAQ

Real questions from 100+ discovery calls a quarter.

Yours not here? Book a 30-min call below.

How fast can I get a fixed quote?
Within 48 hours of a 30-min discovery call. We send a Notion SOW with scope, fixed price (or T&M cap), milestones, and a single named senior practice lead for the engagement.
What’s included in your pricing — and what’s not?
Included: design (Figma), development, testing, deployment, source-code ownership transfer, basic SEO foundation, 30-day post-launch support. Not included: ad spend (paid to Google/Meta/LinkedIn directly), third-party software licenses (Vercel hosting, Razorpay/Stripe transaction fees, Sanity/Contentful subscription, etc.), client-side hardware. Hosting is included for the first year on most engagements.
Do you offer fixed-quote contracts or time-and-materials?
Fixed-quote is default for projects with clear scope. Time-and-materials is for ambiguous scope or experimental work. We disclose this on the SOW — no surprises.
How does INR vs USD/GBP/AED/AUD work for international clients?
Pricing is anchored in INR (where our cost base is). International clients see equivalent ranges in their local currency for transparency, and contracts are denominated in the client’s currency (USD / GBP / AED / AUD). We hedge currency on engagements over 6 months at our cost, not yours. NET-30 invoicing default via wire transfer / Wise / Stripe.
What if my project goes over the fixed-quote?
Honest answer: scope creep is our problem to manage, not yours. If we under-scoped, we eat the cost. Scope changes initiated by you are quoted separately as “change orders” with locked price + timeline impact. Transparent process.
Why is your pricing public? Most agencies hide it.
Because hiding pricing wastes everyone’s time. Public pricing pre-qualifies the conversation and saves both sides 2–3 weeks of back-and-forth. We’ve found it actually increases our win rate.
Do you offer discounts for long-term engagements?
Yes — modest. 5–10% on multi-year retainers paid annually upfront. Larger discounts (15%+) on enterprise builds with 12+ month commitments. We don’t do “limited-time” pricing pressure tactics.
Do you charge for the discovery call or SOW?
No — both are free. The 30-min discovery call costs nothing. The fixed-quote SOW costs nothing. If you sign the SOW you become a client; if you don’t, we’ve invested 2–4 hours scoping your project for free.

Want a fixed quote for your project? Free 30-min discovery call — SOW in 48 hours.

Bring scope questions, stack questions or budget questions. We’ll route you to the right senior practice lead.

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