Instagram + Meta + Google Shopping + SEO built specifically for jewelry brands. Bridal, gold, diamond, silver, artisanal, D2C ecommerce. Senior-led team, ₹8Cr+ ad spend managed, 100+ D2C brands served.
ITD GrowthLabs is a senior-led digital marketing studio built specifically for D2C jewelry brands. We manage ₹8Cr+ in annual ad spend across 100+ D2C brands, with dedicated playbooks for the six major jewelry categories: bridal, gold, diamond, silver, artisanal / handcrafted, and precious stones.
Our teams cover the full growth stack under one senior owner: Instagram organic + Reels + creator collabs, Meta Ads (broad + retargeting), Google Shopping, SEO for category + long-tail queries, influencer partnerships, WhatsApp broadcast, and creative production. Full-stack, no vendor juggling.
Best fit: jewelry D2C brands doing ₹5–100 crore ARR (our sweet spot) or early-stage brands at ₹1–5 crore ARR ready to build a serious growth engine. Retainers start at ₹40K/mo (single channel) up to ₹6L/mo (full-stack).
Jewelry is a visual, emotional, high-ticket category with a distinct buyer journey. Generalist agencies apply generic playbooks. We apply category-specific ones.
Product photography, jewelry-on-model, styled Reels, before/after try-ons. In-house team so we shoot fast + iterate weekly, not once a quarter.
The 4-month wedding window can be 40–60% of your annual revenue. We plan creative + spend 8–12 weeks ahead, lock ops, scale budgets 2–3× during peak.
Every campaign measured against blended ROAS, blended CAC, and repeat-purchase rate. Vanity metrics (impressions, followers) reported but never optimised for.
High-intent buyers search “gold jewelry under 50000”, “bridal necklace online”, “925 silver stud earrings”. We rank you for these + capture on Shopping.
The practice lead who wins your account is the same person managing it week-to-week. No account executive telephone game. Direct Slack access.
Repeat purchase is where jewelry brands actually make money. We build WhatsApp broadcast lists, festival campaigns, VIP customer flows — not just top-of-funnel.
Nine work streams, one senior owner, weekly reviews. This is what “full-stack” actually means — not five vendors you have to coordinate.
Content calendar, Reels production, styled photography, community, festival campaigns.
Broad + retargeting funnels. Creative testing weekly. Audience layering. Bid + budget optimisation.
Product feed optimisation, category page landing pages, Merchant Center, PMax campaigns.
Category page SEO, long-tail buyer queries, technical audit, internal linking, 6-12 blog posts / month.
Micro-influencer partnerships (higher ROI than mega). Product seeding, review content, paid whitelisting.
Welcome flow, cart abandonment, festival campaigns, VIP customer segment, re-order nudges.
Klaviyo / Mailchimp automation, festival campaigns, birthday flows, replenishment reminders.
40–60 pieces of creative per month across static, Reels, YouTube shorts, styled photography.
ROAS, CAC, AOV, repeat rate, channel mix, creative winners. Owned by senior, sent every Friday.
The right agency will nail all six. The wrong one will nail two and hide the rest with vanity dashboards. Use this checklist on your next 3 pitches.
| Criterion | What to look for |
|---|---|
| Category-specific playbook | Ask them to walk you through a specific jewelry brand they’ve grown. If they can’t answer in category-native language (bridal vs artisanal vs everyday wear), they’re generalists. |
| Senior time on account | Who reviews the creative? Who runs the weekly call? If the answer is “account executive”, walk. You want the practice lead in your Slack every day. |
| Creative production capacity | Ask how many creatives they ship per month per client. Below 20/month = too slow for Meta’s creative-hungry algorithm. 40+/month = jewelry-ready. |
| Seasonal planning depth | Do they have a 12-month calendar around Akshaya Tritiya, Rakhi, Diwali, wedding season, Valentine’s? Or are they winging festival campaigns 3 weeks out? |
| Transparent reporting | Weekly dashboards with ROAS, CAC, AOV, repeat rate. If reports focus on impressions and followers, that’s a red flag. |
| Retention channel skill | Ask about WhatsApp broadcast, email retention, and VIP customer flows. Jewelry economics live in repeat purchase, not first-touch acquisition. |
Real questions from discovery calls. Real numbers. No hedged “it depends” answers.
We’ll audit your current growth engine, share what’s working for similar brands, and if we’re a fit — scope a lean 3-month engagement to prove ROAS. No pitch deck. No sales script.