ITD GrowthLabs Skincare Pricing Tiers — Full Transparency (2026) | ITD GrowthLabs
This article is written from live skincare + beauty vertical work. ITD GrowthLabs is a specialist digital marketing agency for skincare brands with 4+ published D2C beauty brand case studies including Kama Ayurveda, Plum Beauty, Sugar Cosmetics, and WOW Skin Science. Plus Nykaa growth story, Ayurveda D2C playbook, seasonal Summer + Winter Skincare playbooks, and 11 GCC city-specific beauty pages (Dubai, Riyadh, Jeddah, Doha, Abu Dhabi, Dammam, Al Khobar, Kuwait City, Manama, Muscat, Ras al Khaimah). Every framework below is grounded in live category work.
Transparent pricing = professionalism baseline. This is ITD's skincare pricing structure. Three tiers matched to revenue stage. Ad spend transparent pass-through (no markup). No lock-in beyond 6-month MSA with cancellation after month 3 if milestones missed.
Starter tier — Rs 65,000 / month
Right for: Rs 15L-1.5 Cr / year revenue brands.
Includes:
- 1 paid channel management (Meta OR Google) + Rs 40K-1L/mo ad spend (separate)
- SEO foundation + 2-3 pieces / month content
- Instagram organic + management (12-16 posts / month)
- WhatsApp basic + retention (up to 3 flows)
- Shopify + attribution monitoring (basic)
- Monthly QBR + performance report
- Founder + senior strategist on QBR (quarterly)
- Weekly Slack + email working communication
- 2 people dedicated pod
Deliverables per month: 12-16 Instagram posts + 4-8 Reels + 2-3 blog pieces + basic email + WhatsApp flow + weekly performance monitoring.
Growth tier — Rs 1,80,000 / month
Right for: Rs 1.5-20 Cr / year revenue brands.
Includes:
- Full paid stack (Meta + Google + YouTube + Snapchat if GCC + Pinterest) + Rs 2-8L/mo ad spend (separate)
- SEO 6-10 pieces / month + silo build (5-8 silo pages / month)
- Instagram + YouTube + Pinterest organic + management (30-45 posts / month)
- WhatsApp Cloud API + full retention + skin quiz flows
- Subscription + refill programme optimisation
- Derm + creator programme (4-8 creators / month)
- Photography + video production (30-60 SKUs / quarter)
- Weekly + monthly + quarterly reporting
- Founder + senior strategist monthly + weekly working sessions
- 4-6 people dedicated pod
Deliverables per month: 30-45 Instagram + 12-20 Reels + 4-6 YouTube + 6-10 blog pieces + 5-8 silo pages + full email + WhatsApp + derm + creator campaigns + weekly performance monitoring.
Enterprise tier — Rs 4,50,000+ / month
Right for: Rs 20 Cr+ / year revenue brands.
Includes:
- Full-stack multi-channel + multi-region (India + GCC + international) + Rs 8-40L/mo ad spend (separate)
- SEO 10-20 pieces / month + full silo build + 100-200 content library / year + AI Overviews optimisation
- Instagram + YouTube + Pinterest + Snapchat + LinkedIn organic + management (60-100 posts / month)
- WhatsApp Cloud API + advanced retention + skin quiz + subscription programmes
- Advanced subscription + refill + winback + loyalty + concern-cross-sell
- Derm + celebrity + creator programme (10-25 partnerships / month)
- PR + editorial + luxury + heritage-publication placements
- Photography + video production (100-300 SKUs / quarter)
- Arabic + Hindi + regional-language creative
- Weekly + monthly + quarterly + investor-grade reporting
- Founder + senior + CMO / head-of-growth partnership
- 5-10 people dedicated pod
Deliverables per month: 60-100 organic posts + 25-40 Reels + 10-20 YouTube + 10-20 blogs + 20-40 silo pages + full multi-region campaigns + 10-25 creator + celebrity + PR partnerships + regional-language creative + weekly performance monitoring.
Ad spend — transparent pass-through
Ad spend NOT included in retainer. Transparent pass-through model:
- Client pays platforms directly via own billing (Meta / Google / Snapchat / Pinterest / LinkedIn / YouTube)
- OR ITD bills exactly what was spent (no markup) + monthly invoice with platform receipts attached
- NO 15-30% markup that generic agencies bundle
- NO minimum ad spend commitment
- Ad spend scales with performance (see benchmarks in CPL benchmarks piece)
Transparent pass-through = professionalism baseline. Bundled + markup-inclusive agencies hide 15-30% margin. Avoid.
Contract + engagement structure
- 6-month MSA (Master Service Agreement)
- Cancellation after month 3 if milestones missed (30-day notice)
- Monthly invoicing (net-15)
- Phased payment for one-time (30% signing + 20% brand + 25% Shopify + 25% launch)
- Documented playbooks + attribution + creative library owned by client
- IP + brand assets 100% client-owned
- Weekly Slack + email + working sessions + quarterly in-person QBR
- Founder + senior access baseline (not gated)
Common pricing myths
- "Cheaper agency = better value" — No. Below Rs 65K/month = insufficient depth + generic templates + junior-only team. Skincare requires category fluency + compliance + attribution + creative velocity that costs meaningful money to deliver.
- "Bundled ad-spend + retainer simpler" — No. Hides 15-30% margin. Transparent pass-through = ~20-40% total cost savings over 24 months.
- "Guaranteed ROAS" — No. Legitimate agencies do NOT guarantee ROAS. Ad platforms + market dynamics + brand + creative + funnel determine ROAS. Agency claims of "guaranteed 8x ROAS" = red flag.
- "Long lock-in = commitment" — No. 12+ month lock-in = agency protecting itself. 6-month MSA + cancellation-after-3 = fair for both sides.
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What are ITD's skincare pricing tiers?
Starter Rs 65K/month (Rs 15L-1.5 Cr revenue), Growth Rs 1.8L/month (Rs 1.5-20 Cr), Enterprise Rs 4.5L+/month (Rs 20 Cr+). All tiers exclude ad spend (transparent pass-through, no markup).
Is ad spend included in retainer?
No. Ad spend transparent pass-through. Client pays platforms directly OR ITD bills exactly what was spent + platform receipts. No 15-30% markup. Bundled + markup-inclusive agencies hide margin. Avoid.
What does Starter tier include for skincare?
1 paid channel (Meta OR Google) + SEO foundation + 2-3 pieces/month + Instagram organic (12-16 posts) + WhatsApp basic + Shopify monitoring + monthly QBR + founder access + 2-person pod.
What does Growth tier include for skincare?
Full paid stack (Meta + Google + YouTube + Snapchat if GCC + Pinterest) + SEO 6-10 pieces + silo build + Instagram + YouTube + Pinterest (30-45 posts) + WhatsApp Cloud API + subscription optimisation + derm + creator programme (4-8/month) + photography + weekly reporting + 4-6-person pod.
What does Enterprise tier include for skincare?
Full-stack multi-channel + multi-region (India + GCC + international) + SEO 10-20 pieces + full silo + 100-200 content library/year + AI Overviews + Instagram + YouTube + Pinterest + Snapchat + LinkedIn (60-100 posts) + advanced subscription + derm + celebrity + creator (10-25 partnerships) + PR + Arabic + Hindi creative + investor-grade reporting + 5-10-person pod.
What is contract structure?
6-month MSA + cancellation after month 3 if milestones missed (30-day notice) + monthly net-15 invoicing + phased payment for one-time + documented playbooks + IP + brand 100% client-owned + weekly working sessions + quarterly in-person QBR + founder + senior access baseline.
Can we upgrade or downgrade tier mid-contract?
Yes. Upgrade at any time (immediate). Downgrade with 30-day notice + at natural quarterly boundaries + scope adjustment discussion. Tier is not a lock-in — scales with revenue + needs.
How do we start with ITD?
Book free 30-minute Calendly discovery via skincare vertical page. Walk through brand + funnel + goals + share scoped proposal within 3 business days including 90-day plan + budget + KPIs + team + timeline.