How much does Meta Ads + Google Ads cost for fitness / sports brands in London?
Three tiers in USD: Starter from $1,500/month retainer (early-stage brands + first-paid-spend playbook), Growth from $3,500/month (established fitness / sports brands scaling past $50K/month revenue), Scale from $7,500/month and above (brands scaling past $500K/month revenue or enterprise SaaS). Ad spend is pass-through, billed by you directly on Meta + Google - zero markup.
How soon will we see ROAS lift from Meta Ads + Google Ads in London?
For fitness / sports brands in London, meaningful signal lands in weeks 3-6 of a Meta + Google live campaign. Compounding (subscription attach, repeat rate, LTV lift, pipeline velocity) shows at month 3-6. We publish a 90-day plan on day one so expectations are concrete.
What is a realistic ROAS target for fitness / sports brands in London?
For fitness + sports + activewear in London, we target blended ROAS appropriate to AOV ($40-$300) and sales cycle (1-14 days). What matters more than vanity ROAS: LTV / CAC, payback period, and net-margin after discounts + fulfilment. We optimise against those, not platform-reported numbers.
Which channels do you prioritise for fitness + sports + activewear in London?
Primary channels for fitness + sports + activewear in London: Meta Advantage+ + creator ads, Google Shopping + PMax, TikTok Ads (fitness culture). Secondary channels: YouTube fitness-influencer, Apple Search Ads (apps). The specific mix depends on your AOV, sales cycle, and category maturity.
Do you handle creative + ad production for fitness + sports + activewear?
Yes. We produce 20-30 creative units a month in the first 6 months (Starter: 10-15 units). For London, that means UGC-style video, static + carousel ads, Reels + TikTok shorts, and native-feeling creator content. Creative velocity is the single biggest CPL / CAC lever early in an engagement.
How do you handle Shopify + Klaviyo + Postscript integration for D2C fitness + sports + activewear?
We integrate Shopify + Klaviyo (email) + Postscript or Attentive (SMS) + Meta CAPI + Google Enhanced Conversions + Triple Whale or Northbeam (attribution). Lifecycle flows live from day 7 (welcome + abandoned cart + post-purchase + winback).
Do you handle compliance (GDPR / CCPA / FTC / ASCI) for fitness + sports + activewear?
Yes. For London (England), we follow local advertising regulations: GDPR + ICO (UK + EU), CCPA (California), FTC Endorsement Guides (US), ASCI (where applicable). Compliance-safe creative library + pre-approval workflow + audit trail.
How do you handle creator / influencer campaigns for fitness + sports + activewear in London?
We source + brief + manage 20-80 creators per quarter for fitness + sports + activewear in London, whitelist creator content into Meta Branded Content Ads + TikTok Spark Ads, track creator-attributed revenue via unique codes + Shopify affiliate + Linktree, and run creator ROI reporting.
What's included in the Starter tier at $1,500/month for fitness + sports + activewear?
Starter ($1,500/month) includes: attribution rebuild (Meta Pixel + CAPI + GA4 + Google Enhanced Conversions), 1-2 primary channels live (typically Meta + Google), 10-15 creative units/month, weekly performance review, monthly QBR. Right for fitness + sports + activewear doing $10-50K/month revenue.
What's included in the Scale tier at $7,500+/month for fitness + sports + activewear?
Scale ($7,500+/month) includes: dedicated pod (strategist + performance + creative + CRM + reporting) + full-funnel orchestration + attribution infrastructure + GCC / multi-market expansion + custom dashboards + bi-weekly QBR. Right for fitness + sports + activewear at $500K+/month revenue.
Can you integrate with our CRM / tech stack in London?
Yes. We integrate with HubSpot, Salesforce, Pipedrive, Close, Zoho, Shopify + Klaviyo + Postscript, custom in-house CRMs via API or Zapier. Lead + conversion data flows into your stack with source + campaign + ad-set + creative attribution + LTV updates.
Do you handle email + SMS retention marketing for fitness + sports + activewear?
Yes. Klaviyo (email) + Postscript or Attentive (SMS) + Meta CAPI retargeting + WhatsApp Business API lifecycle flows: welcome (3-touch), abandoned cart (2-touch), post-purchase (care + review), winback (2-touch), loyalty tier upgrades. 25-40% of year-two revenue typically comes from retention.
What's the typical engagement duration for fitness + sports + activewear?
Minimum 6-month engagement. Mature engagements run 12-24 months. Compounding (LTV lift, subscription attach, SEO organic revenue) shows at month 6-12, so shorter engagements don't let the system compound.
What's included in the Growth tier at $3,500/month for fitness + sports + activewear?
Growth ($3,500/month) includes: full multi-channel stack + 20-30 creative units/month + attribution + CRM integration + landing page CRO + weekly ROAS reviews + monthly on-camera QBR. Right for fitness + sports + activewear doing $50-500K/month revenue.
How is ITD GrowthLabs different from a traditional agency for fitness + sports + activewear?
We are a tech + marketing studio. We rebuild attribution end-to-end, write production code when needed, run performance ads, build the WhatsApp / email CRM, and ship the mobile app - under one engagement. Agencies hand you a deck; we hand you a working revenue system.
Do you handle landing pages + CRO for fitness + sports + activewear?
Yes. For fitness + sports + activewear, we design + ship conversion-optimised landing pages per campaign angle, A/B test headlines + hero + offer + CTAs, and iterate against actual booked-call / signup / purchase data. Design + copy + build in-house, no vendor hand-off.
How do we start working with ITD GrowthLabs on meta + google ads for fitness + sports + activewear in London?
Book a 30-min discovery call. We review your current revenue + ad spend + funnel + CRM + goals, share a scoped 90-day plan + Starter / Growth / Scale tier recommendation + named references in your category + AOV bracket. Zero commitment. Book direct via Calendly or WhatsApp.
What's the typical reply time to a discovery call booking from London?
Same business day (local GMT timezone). After booking, you get a pre-call questionnaire, we review your current site + ad accounts + CRM + revenue data, and show up with a 90-day plan draft. Zero sales pitch, zero SDR layer.
How do you handle attribution for long-cycle B2B fitness + sports + activewear?
For long-cycle B2B (1-14 days), we rebuild attribution against pipeline $ not clicks: HubSpot / Salesforce pipeline value as the conversion event, lead-stage progression tracking, multi-touch attribution via UTM + first-party cookie + CRM-based offline-conversion imports to Meta + Google + LinkedIn.
What makes London different from other markets for fitness + sports + activewear?
London brands navigate GDPR + ICO + CMA advertising rules, run Meta + Google + TikTok, index heavily on UGC creator ads for D2C and LinkedIn ABM for B2B SaaS. We adjust channel mix, creative language, bid caps, audience architecture and attribution for each market. Playbook is portable; execution is local.
Can you build + manage our Google Analytics 4 setup for fitness + sports + activewear?
Yes. GA4 full setup + Enhanced Measurement + custom events + conversion tracking + offline conversion imports + GTM server-side + consent-mode v2 (GDPR + ICO + CCPA). Clean attribution across Meta + Google + LinkedIn + TikTok + organic + email.
Do you handle marketplace ads (Amazon + Walmart + eBay) for D2C fitness + sports + activewear?
Yes. For London fitness + sports + activewear scaling marketplace channels, we manage Amazon Sponsored Products + Brands + Display, Amazon DSP, Walmart Connect, eBay Promoted Listings, A+ content, review-generation workflow, and marketplace-to-D2C attribution comparison.
How do you handle LinkedIn Ads for B2B fitness + sports + activewear in London?
For B2B fitness + sports + activewear in London, LinkedIn runs on: ABM audience building (6sense + Clay + enrichment), sponsored content + lead forms, retargeting via Meta + Google, and pipeline-value attribution. Minimum budget $5-10K/month to generate meaningful MQL volume.
Can we see case studies of fitness + sports + activewear you've worked with?
On the discovery call, yes. We share 3-5 named + anonymised case studies of fitness + sports + activewear in your AOV + revenue bracket, along with full attribution + ROAS data + direct reference calls where approved.
Can you work with us from day one of launch for fitness / sports brands in London?
Yes. Pre-launch is a strong moment for fitness + sports + activewear because we help with brand positioning, Shopify / app build, launch creative, first retention loops, and the first-paid-spend playbook. Our Starter tier ($1,500/month) is designed exactly for brands pre-$50K/month revenue.