If you are a founder of a D2C fashion label, a performance marketer at a direct-to-consumer apparel brand, or a growth lead at a Myntra / Ajio-first fashion startup, you have likely tried Performance Marketing before and found that spend scaled but outcomes did not. This page is the playbook we use when a clothing and fashion brand in Pune hires us for Performance Marketing: the channel architecture, the creative strategy, the attribution we rebuild, the KPIs we track, and the pricing we work in.
Fashion buyers decide fast but worry about fit and returns. Occasion wear is calendar-driven: Diwali, wedding, Eid, Valentine, Karva Chauth, Christmas. Pune combines a strong IT services workforce, a growing student + startup population, and a mature consumer base. Lower CPMs than Mumbai, strong D2C + edtech + real estate activity. For Performance Marketing, this means your campaigns have to do more than drive clicks - they have to earn trust, qualify intent, and deliver the enquiry or sale into the right follow-up motion. For clothing and fashion brands in Pune specifically, the local nuance matters: Marathi + English creative mix. Koregaon Park, Baner, Hinjewadi and Kothrud have distinct buyer profiles. Festive season (Ganesh Chaturthi, Diwali) is a dominant commercial window.
Buyer mindset: Fashion buyers decide fast but worry about fit and returns. Occasion wear is calendar-driven: Diwali, wedding, Eid, Valentine, Karva Chauth, Christmas.
Typical AOV: Rs 1,200 to Rs 8,000 · Sales cycle: 24 hours to 7 days
a founder of a D2C fashion label, a performance marketer at a direct-to-consumer apparel brand, or a growth lead at a Myntra / Ajio-first fashion startup.
Our Performance Marketing approach for clothing and fashion brands starts with attribution. Before we touch spend, we rebuild tracking so platform-reported ROAS stops lying - CRM + Meta CAPI + Google Enhanced Conversions + offline conversion imports where relevant. Then we build the channel architecture: Meta Branded Content Ads with whitelisted creators, Google Shopping + PMax, Instagram organic + Reels, Myntra + Ajio platform ads as primary, with WhatsApp styling consultation, Pinterest for ethnic + occasion inspiration, YouTube for look-book content layered in as the account matures. Creative strategy is the next lever. For clothing and fashion brands the angles that consistently work are: Occasion-wear calendar (Diwali, bridal, Eid, Karva Chauth), Creator-led fit checks and styling, UGC bridal squad content, Size + fit education. We ship 20-30 creative units a month in the first 6 months because creative velocity is the single biggest CPL lever early in an engagement.
Creator content served as native-feeling ads with retargeting infrastructure.
Channel-specific campaigns, creative, audiences, and reporting.
Trust-build + brand velocity + creator UGC + ad-ready content.
Marketplace revenue + listing optimisation + sponsored product campaigns.
Platform-reported ROAS is one input. The headline number we optimise against is derived from your CRM + Meta CAPI + Google Enhanced Conversions, so bid decisions are made against real economics.
Every engagement follows the same quarterly cadence - audit, build, optimise, scale. Here is what week 1 to week 13 looks like for a typical clothing and fashion brand in Pune.
Attribution rebuild (CRM + Meta CAPI + Google Enhanced Conversions). Account audit. Baseline KPI capture. Creative + funnel diagnostic. 30-page growth plan.
Account restructure. First-wave creative (20+ units). Landing-page CRO. WhatsApp routing + CRM integration. Launch campaigns across Meta Branded Content Ads with whitelisted creators, Google Shopping + PMax, Instagram organic + Reels.
Daily bid + creative optimisation. Expand to WhatsApp styling consultation. Retention + lifecycle flows live. First QBR with LTV / CAC + cohort data.
Scale budgets on winners. Second-wave creative (20+ more units). 90-day performance report with ROAS, LTV / CAC, cohort retention and next-quarter roadmap.
We scaled a women's occasion-wear brand (Rs 2,500-8,000 AOV) with 180+ creators per quarter whitelisted into Meta ads, UGC-heavy creative, size AI on PDP, and WhatsApp styling consult. Blended ROAS 2.9x. Repeat rate up from 24% to 42%. Return rate cut from 32% to 18%.
Composite representing work across the vertical. Full named references + specific metrics available on a discovery call.
Patterns we see in audits of clothing and fashion brands in Pune. Fixing these usually unlocks the first 20-40% ROAS lift before new spend is added.
For clothing and fashion brands in Pune, we work in three tiers depending on category stage, scale ambition and attribution maturity.
Attribution rebuild + 1 primary channel + weekly optimisation. Right for pre-Rs 50L / month revenue brands or early-stage lead-gen tests. 3-month minimum.
Full multi-channel stack + 20-30 creative units / month + WhatsApp CRM + QBR cadence. Right for Rs 50L to Rs 2 Cr / month revenue brands. 6-month minimum.
Dedicated pod (strategy + performance + creative + CRM + reporting) + GCC / multi-city expansion + custom infrastructure. For Rs 2 Cr+ / month and multi-brand groups. 12-month minimum.
Ad spend is pass-through - billed by you directly on Meta + Google + other platforms. Our fee is the retainer only. Full tier details on pricing.php.
30 minutes with senior leadership. We will look at your attribution, ROAS, creative velocity, and funnel - and tell you what we would do first.